Pretending to Be Different
by Jim Gay
It seems to be very common to say in many ways that you are different, but when it comes to showing it, many companies must be too afraid to actually be different.
I’ve seen a TV commercial for the Audi Q5 which claims that it is unmistakable. From the behavior of the actors in the ad I would guess that it’s supposed to be unmistakably different, but when it comes time to show how different it is you are shown that it is… black. The other cars, you see, are beige. Never mind that they look the same in every other way.
This ad just plain confuses the point:
Are you doing this? Is your company claiming to be different but not showing your differences?
Comments
Amy
said on Wednesday, June 17, 2009:
Yes! That commercial drives me crazy. Every time I see it, I try very hard to search for the differences in the SUVs. Ultimately, I think the biggest difference in the cars is the Audi vs. Lexus logo.
Jason
said on Wednesday, June 17, 2009:
I also like how all the other kids wear black shoes (sheep!) but the kid with the Father/Audi is wearing red shoes (no running on school property, rebel!). I agree with Amy, this commercial, like most , are frustrating.