It seems to be very common to say in many ways that you are different, but when it comes to showing it, many companies must be too afraid to actually be different.
I've seen a TV commercial for the Audi Q5 which claims that it is unmistakable. From the behavior of the actors in the ad I would guess that it's supposed to be unmistakably different, but when it comes time to show how different it is you are shown that it is... black. The other cars, you see, are beige. Never mind that they look the same in every other way.
This ad just plain confuses the point:
Are you doing this? Is your company claiming to be different but not showing your differences?