I subscribe to a newsletter from Bright Yellow Jacket where they always seem to have good insight (and you can sign up for it too).
Too often, many businesses may find a designer or developer in order to dole out commands rather than explore what a relationship with that vendor may provide. I thought it would be appropriate to re-broadcast the idea:
Two weekends ago, Sean O’Hair won the Quail Hollow Championship. Paul Tesori also won. Who’s Tesori you may ask? O’Hair’s caddy. This is important. As a golfer, you want someone to carry your clubs. It makes for a more enjoyable day of links. But you need more than that. You need a professional, and better yet, one that knows the game. A professional caddy can provide a second opinion; knowledge of the course; feedback on your shot, club choice and approach that is tailored to your skill set. O’Hair’s caddy carries his clubs, he’s also an ex-PGA player, but most importantly his caddy is his partner.
These are important ideas. I don't say this because I'm in a company that provides partnership like that, I'm in a company that provides partnership like that because these are important ideas.
I really like the way the folks at Bright Yellow Jacket created the analogy. When you want a professional job, you don't just hire someone to drag your clubs around for you.